Different ways to earn, however suits you.
Your events are already worth something. Sell a single game, a whole season or a membership — or charge nothing at all and run on sponsorship instead. You set the prices, the packages and the rules.
Four models, and most channels run more than one
A season pass for the regulars, single-game access for everyone else, and sponsorship underneath both. They work together rather than instead of each other.
Pay-per-view
Any event can be free or paid, decided one at a time. Charge for the fixtures worth charging for and open the rest up to build an audience. A purchase covers the live broadcast and the replay afterwards, so it keeps earning after the final whistle.
- Set free or paid per event
- Live and replay from one purchase
- Different prices per fixture
Packages
Bundle events into a season pass, a playoff pack or an all-access tier sold as a single purchase. Set an expiry date and every buyer's access ends together, which is what a season actually needs.
- Unlimited packages
- Shared expiry date
- Custom feature list
- Own colour scheme
Subscriptions
For supporters who watch everything, a subscription bills automatically and keeps access open while it's active. It suits year-round programming better than selling event by event, and gives you a number you can forecast against.
- Automatic recurring billing
- Runs alongside one-off sales
Sponsorship and advertising
Not every audience will pay, and not every organization wants to ask them to. Place the sponsors you've already sold to across your channel, or connect Google AdSense and earn from views without selling anything yourself.
- Your own sponsor placements
- Google AdSense
- Works with or without paid access
Build the offer that fits your season
Set the price in your own currency, write the description buyers see, and list exactly what's included. Each package carries its own colours, so a premium tier can look like one — and what you build in the editor is what appears on your channel.
Discounts, when and where you want them
Build a coupon as a percentage or a fixed amount off, and point it at a single event, a package, or a group of them.
Any shape of discount
Percentage or fixed amount, applied to events, packages, or both at once.
Sent from the dashboard
Email a coupon straight to your customers without needing a separate mailing tool.
Tracked like everything else
See what was redeemed and what the promotion actually cost you.
Know who bought what
Every purchase is attached to a customer record. Look up an individual when they email you about access, check what a package holder is entitled to, or pull the list of everyone who bought a particular event.
- Purchase history per customer
- Check access when someone asks
- Segment by what people have bought
- Export for your own records
Use it for the next sale
The people who bought last season are the people most likely to buy this one. Knowing who they are — and what they chose last time — is what makes an early-bird offer or a targeted coupon worth sending.
- Identify returning buyers
- Target promotions at the right group
- See which packages actually sell
Every transaction accounted for
Payments are processed through Stripe. Reporting shows what was charged, what processing cost, and what's left — broken down by event and by package, filtered to any date range, and exportable for your own books.
How settlement works depends on how your channel is set up — there's more than one arrangement, and the right one depends on your organization and where you operate. We'll go through the options with you and what each means in practice before anything goes live.
Work out what your season could earn
Tell us what you broadcast and we'll walk you through how other organizations price it.